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Facebook marketing overview - Qwaya Facebook ads tool

Facebook marketing overview

It is not easy to know everything about Facebook. What ads can you create? What guidelines do you need to follow? What do you pay for and how do you manage different ad accounts?

We have gathered a bunch of helpful links to guide you through the Facebook world.

FACEBOOK OVERVIEW

Best Practices for Advertising on Facebook:

What you need to think about when setting up a campaign on Facebook.
•    https://www.facebook.com/ads/best_practices.php/

Advertising Guidelines:

If your ads are going to be approved by Facebook, they have to follow these guidelines.
•    https://www.facebook.com/ad_guidelines.php

Ads glossary:

A dictionary filled with frequently used words on Facebook.
•    http://www.facebook.com/help/?page=173642556024605

Success stories and best practices:

Be inspired and learn from other advertisers.
•    http://www.facebook.com/help/?page=175698005817065

 

AD TYPES

Create an Ad or a Sponsored Story:

Learn more about Ad destination, Ad Specs, Ad Location and Platform integration.  
•    http://www.facebook.com/help/?page=175624025825871

Product Guide:

Get information on the different ad types on Facebook. Please note that Qwaya don’t support Premium ads. To advertise with Premium ads you need to contact your Account Manager at Facebook.
•    http://ads.ak.facebook.com/ads/FacebookAds/Facebook_Product_Guide_041911.pdf

Facebook ads for Pages and Events:

Learn more about what Facebook Page and Event ads are.    
•    http://www.facebook.com/help/?page=202790293089857

Facebook ads for Applications:

Learn more about how to use a Facebook App ad.
•    http://www.facebook.com/help/?page=211711438861580

Sponsored stories:

If you haven’t understood what all the fuss about sponsored stories really is about, look at these links to learn what it is, what different types there are and how to use them in the best way.
•    http://www.facebook.com/business/sponsoredstories/
•    http://www.facebook.com/ads/stories/7StoryTypes.pdf
•    http://www.facebook.com/ads/stories/SponsoredStoriesGuide_Oct2011.pdf.

 

TARGETING

Most of the power with Facebook Marketing lies in its possibilities to reach a specific target group, learn how to do this here.
•    http://www.facebook.com/help/?page=203882222982239

Understand how to work with interests targeting:
•    http://ads.ak.facebook.com/ads/FacebookAds/InterestsTargeting.pdf

 

BIDDING AND COSTS

Campaign Cost and Budgeting:

Facebook ads and sponsored stories are paid services. Here you can learn how to control the costs and what different options you have.
•    http://www.facebook.com/help/?page=219791638048948

Auction For Facebook ads:

Read about how the auction for the Facebook ads works.
•    http://www.facebook.com/help/?faq=173594992698822

Improve and understand your ad’s delivery:

Understand why your ad gets impressions or why it doesn’t.
•    http://www.facebook.com/help/?page=229136950492681

Ad Location:

Learn what determines where your ad will appear.
•    http://www.facebook.com/help/?page=210372572373504

Click and Impression Quality:

Learn about what Facebook do to increase the quality of clicks and impression.
•    http://www.facebook.com/help/?page=166248463438254

 

MANAGE MULTIPLE AD ACCOUNTS

Advertising Permissions Management:

Learn how to share Ad accounts and understand the different levels of permission.
•    http://www.facebook.com/help/?page=117476725004620

Account Groups:

Understand how you can organize your ad accounts
•    http://www.facebook.com/help/?page=229552707057508