Facebook marketing overview
It is not easy to know everything about Facebook. What ads can you create? What guidelines do you need to follow? What do you pay for and how do you manage different ad accounts?
We have gathered a bunch of helpful links to guide you through the Facebook world.
Best Practices for Advertising on Facebook:
What you need to think about when setting up a campaign on Facebook.
If your ads are going to be approved by Facebook, they have to follow these guidelines.
A dictionary filled with frequently used words on Facebook.
Success stories and best practices:
Be inspired and learn from other advertisers.
Create an Ad or a Sponsored Story:
Learn more about Ad destination, Ad Specs, Ad Location and Platform integration.
Get information on the different ad types on Facebook. Please note that Qwaya don’t support Premium ads. To advertise with Premium ads you need to contact your Account Manager at Facebook.
Facebook ads for Pages and Events:
Learn more about what Facebook Page and Event ads are.
Facebook ads for Applications:
Learn more about how to use a Facebook App ad.
If you haven’t understood what all the fuss about sponsored stories really is about, look at these links to learn what it is, what different types there are and how to use them in the best way.
Most of the power with Facebook Marketing lies in its possibilities to reach a specific target group, learn how to do this here.
Understand how to work with interests targeting:
BIDDING AND COSTS
Campaign Cost and Budgeting:
Facebook ads and sponsored stories are paid services. Here you can learn how to control the costs and what different options you have.
Auction For Facebook ads:
Read about how the auction for the Facebook ads works.
Improve and understand your ad’s delivery:
Understand why your ad gets impressions or why it doesn’t.
Learn what determines where your ad will appear.
Click and Impression Quality:
Learn about what Facebook do to increase the quality of clicks and impression.
MANAGE MULTIPLE AD ACCOUNTS
Advertising Permissions Management:
Learn how to share Ad accounts and understand the different levels of permission.
Understand how you can organize your ad accounts