Point It - Case Study

Point It is a thriving digital marketing agency based in Seattle, WA. Point It is one of the fastest growing private companies in America that provides services in paid marking and search engine optimization.


As a digital marketing agency, Point It needed a solution for streamlining the creation process for Facebook ads. They also required a simple way to optimize and report for ongoing ads. Simply relying on Facebook’s tools was too time consuming for their growing list of clients.


Point It uses Qwaya to create a sophisticated campaign structure by simplifying the creation process. They also take advantage of Qwaya’s automation and reporting features to save time and improve productivity. Qwaya has also enabled Point It to automatically append Google Analytics parameters to their ads in order to keep a close eye on their conversion tracking.

“Our favorite thing about Qwaya is the campaign set up process. It just makes sense for Facebook. The ability to edit settings quickly and easily add new creatives to existing ad sets is also great.” – Ian Mackie, Point It


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