Europe Watch Group - Case Study

Europe Watch Group is a leading international watch importer and distributor, located in Amsterdam, the Netherlands. Europe Watch Group is the worldwide distributor of the watch brands Cluse and Cortese.


Europe Watch Group needed a solution for creating and editing a large number of ads on Facebook simultaneously. By doing so they hope to identify underperforming creatives and invest further resources into higher performing ads. This also meant that Europe Watch Group required a structured reporting system in order to track their performance.


Europe Watch Group uses Qwaya’s simple ad creation process in order to create and test a large number of ads. They also use Qwaya’s bulk editing features to increase and decrease the budget for existing ads when necessary. By using these features along side Qwaya’s reporting, Europe Watch Group has managed to save time and money by easily identifying which ads to continue investing in.

“In our company we use different ad accounts and launch many new campaigns each day. Because Qwaya is structured and very easy to use, it is very helpful to create, monitor and edit all these campaigns at the same time. The map structure makes it easy to file saved templates, audiences and completed campaigns.” – Erik Swen, Europe Watch Group


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