A blog about Facebook marketing

Qwaya raises $3 million Series A venture capital financing

Wednesday, June 12, 2013 Fredrik Skantze

We are excited to announce that we have raised a $3 million Series A round of financing for Qwaya. We have seen a fantastic growth in the use of Qwaya over the past year and the money will primarily be used to further expand the development team to make Qwaya even better.

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7 things that's made my Facebook ads profitable

Monday, May 20, 2013 Qwaya

When it comes to advertising on Facebook, most marketers I speak to are skeptical about their effectiveness. In my experience, marketers who don’t believe in Facebook Ads simply haven’t experimented with them enough.

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A scientific approach to Facebook advertising

Wednesday, May 8, 2013 Qwaya

It is a truism that in business there are fundamentally two ways to increase profit; cut costs or improve sales. I consider the rest simply smoke blowing, or at best an indirect route to the same goals. Together these two objectives comprise any business case.

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Advertising with multiple Facebook user accounts

Thursday, April 18, 2013 Sven Hamberg

Many professional Facebook advertisers handle more than one Facebook user account. This can be practical when dealing with clients and their respective ad accounts and Facebook entities (Pages, Apps, Events). It does however easily get confusing when figuring out which Facebook user account has rights to do what.

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Ensuring Facebook users find your fish

Thursday, February 21, 2013 Sven Hamberg

Most companies using Facebook for marketing have a website where they make their money. Be it companies in ecommerce, software as a service, insurance - they all have in common that they’re looking to attract high value visitors. In this blog post I’ll write about the mechanics behind making this happen.

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Why we value engagement on Facebook

Friday, February 1, 2013 Sven Hamberg

In discussions on Facebook marketing, engagement is a word thrown around quite a lot. It’s almost like if engagement is the higher objective. It’s not. Engagement is a means to an end, and in this blog post I will discuss how engagement relates to brand awareness. I’ll also share some results for how this has worked out for Qwaya.

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What is Facebook advertising?

Monday, December 17, 2012 Sven Hamberg

This question might seem a bit odd at first. An ad is an ad, right? Well, the way Facebook’s ad offering is structured, the border between paid, owned and earned media becomes a bit blurred.

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A Facebook ad is one of two things

Friday, December 7, 2012 Sven Hamberg

It almost feels like Facebook keeps adding new ad types by the week, and keeping up with them all easily becomes confusing and frustrating. This is a shame, since it’s actually quite simple if taking a step back.

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Benchmark: Mobile vs Desktop on Facebook

Tuesday, November 27, 2012 Sven Hamberg

With Placements, advertisers can choose where on Facebook to show their ads. For obvious reasons this opens up a few questions in regards to where ads perform best. We’ve conducted a small study, benchmarking delivery of page post ads in the News feed on desktop with News feed on mobile.

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