Tuesday, April 15, 2014
Sven Hamberg
I wrote a piece on the various Facebook bidding options a few months back and it seems like high time to revisit the topic. Specifically I’m going to share some official best practices for how to squeeze out the most out of Optimized CPM (oCPM) for Facebook pixel conversions, which has been an area generating quite a few grey hairs since its inception.
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Monday, December 23, 2013
Qwaya
It’s not long until January 21st and the very first Biddable World, a conference put together focusing exclusively on Paid Search, Performance Display and Social Media Advertising. Get a sneak peak of what is to come with these 9 top Facebook Advertising tips from people in the know.
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Monday, December 16, 2013
Sven Hamberg
If you’re promoting your website on Facebook, chances are you’ve stumbled across the terms News feed ads, Unpublished Page posts, Domain ads, Dark posts, Grey posts, Hidden posts... and it goes on. Also, chances are you never really cared about what it was called.
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Sunday, November 24, 2013
Qwaya
In the pursuit of the ultimate Facebook campaign, have you considered anthropomorphizing your adverts? To put it another way, have you considered using human faces in your image based advertising?
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Wednesday, November 13, 2013
Qwaya
In this guest post Stephen shares some of his experiences from advertising on Facebook. He talks specifically about Facebook advertising from a startup perspective, which is something he has deep experience from. He also points out a few common mistakes that most companies make, and teaches you how to avoid them.
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Monday, October 28, 2013
Sven Hamberg
CPC, CPM, oCPM or CPA? Which one do you choose? When do you choose it? And how do you set it up? Although I am in no position of telling you exactly which one is right for you, I’d like to offer a breakdown on how they work - which hopefully can help you make better decisions for your next Facebook campaign.
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Monday, October 7, 2013
Sven Hamberg
In our most recent blog post I went through the different states a Page post on Facebook can be in. In this post I’ll try to provide a few examples of how this can be applied to different marketing scenarios and objectives, based on my own experience and that of Facebook advertisers I come across and talk to.
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Wednesday, September 25, 2013
Sven Hamberg
Facebook Page posts are used by marketers for everything from reminding people that the brand exists, wishing followers a Happy New Year and urging people to purchase tickets for an upcoming show. They always appear as content in the News feed, sometimes welcome and sometimes not. With this post I’d like to shed some light on the complexity behind the different states a Page post can be in.
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Wednesday, September 18, 2013
Per Made
The vast reach, easy access and granular targeting abilities on Facebook are widely known and irresistible qualities to any marketer. A bit less known, at least outside the group of hard core Facebook ads optimizers, is the possibility to target customer segments based on CRM data.
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Tuesday, July 9, 2013
Per Made
Now that most of the dust has cleared and professional marketers don't think of Facebook marketing as a mysterious novelty anymore, it’s time to stop being mesmerised by the media as such and get down to business.
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