A blog about Facebook marketing

Learn how to get max out of Facebook’s Optimized CPM

Tuesday, April 15, 2014 Sven Hamberg

I wrote a piece on the various Facebook bidding options a few months back and it seems like high time to revisit the topic. Specifically I’m going to share some official best practices for how to squeeze out the most out of Optimized CPM (oCPM) for Facebook pixel conversions, which has been an area generating quite a few grey hairs since its inception.


9 Facebook ads tips from the speakers of Biddable World

Monday, December 23, 2013 Qwaya

It’s not long until January 21st and the very first Biddable World, a conference put together focusing exclusively on Paid Search, Performance Display and Social Media Advertising. Get a sneak peak of what is to come with these 9 top Facebook Advertising tips from people in the know.


“I just want ads for my website in the Facebook News feed...”

Monday, December 16, 2013 Sven Hamberg

If you’re promoting your website on Facebook, chances are you’ve stumbled across the terms News feed ads, Unpublished Page posts, Domain ads, Dark posts, Grey posts, Hidden posts... and it goes on. Also, chances are you never really cared about what it was called.


Putting a face to your Facebook campaign

Sunday, November 24, 2013 Qwaya

In the pursuit of the ultimate Facebook campaign, have you considered anthropomorphizing your adverts? To put it another way, have you considered using human faces in your image based advertising?


Facebook advertising for Startups [VIDEO]

Wednesday, November 13, 2013 Qwaya

In this guest post Stephen shares some of his experiences from advertising on Facebook. He talks specifically about Facebook advertising from a startup perspective, which is something he has deep experience from. He also points out a few common mistakes that most companies make, and teaches you how to avoid them.


Facebook advertising bid types explained

Monday, October 28, 2013 Sven Hamberg

CPC, CPM, oCPM or CPA? Which one do you choose? When do you choose it? And how do you set it up? Although I am in no position of telling you exactly which one is right for you, I’d like to offer a breakdown on how they work - which hopefully can help you make better decisions for your next Facebook campaign.


Facebook Posts - Unpublished, Scheduled, Promoted? (2/2)

Monday, October 7, 2013 Sven Hamberg

In our most recent blog post I went through the different states a Page post on Facebook can be in. In this post I’ll try to provide a few examples of how this can be applied to different marketing scenarios and objectives, based on my own experience and that of Facebook advertisers I come across and talk to.


Facebook Posts - Unpublished, Scheduled, Promoted? (1/2)

Wednesday, September 25, 2013 Sven Hamberg

Facebook Page posts are used by marketers for everything from reminding people that the brand exists, wishing followers a Happy New Year and urging people to purchase tickets for an upcoming show. They always appear as content in the News feed, sometimes welcome and sometimes not. With this post I’d like to shed some light on the complexity behind the different states a Page post can be in.


5 ways of using Facebook Custom Audiences

Wednesday, September 18, 2013 Per Made

The vast reach, easy access and granular targeting abilities on Facebook are widely known and irresistible qualities to any marketer. A bit less known, at least outside the group of hard core Facebook ads optimizers, is the possibility to target customer segments based on CRM data.


Not sponsoring content on Facebook is nuts

Tuesday, July 9, 2013 Per Made

Now that most of the dust has cleared and professional marketers don't think of Facebook marketing as a mysterious novelty anymore, it’s time to stop being mesmerised by the media as such and get down to business.



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