A blog about Facebook marketing

Is advertising on Instagram worth it?

Friday, October 21, 2016 Ross Barrett

A strong visual voice is key when driving great business results on Instagram. Instagram is one of the world’s largest mobile ad platforms with a community of more than 500M. Compared to Facebook and Twitter advertising, Instagram often shows a higher engagement rate.

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4 common mistakes for Facebook advertisers

Thursday, August 27, 2015 Ross Barrett

We often get many questions like; Why don’t my ads get any impressions? I started a new ad set two days ago, but it's not spending the entire daily budget, what’s wrong?

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Explaining conjunctive targeting on Facebook and why you should use it

Wednesday, December 17, 2014 Sven Hamberg

As we’ve shown before, the fact that Facebook offers astonishing opportunities for advertisers to reach their specific target audience is no news to any online advertiser. In this post I’ll dive into a rather unutilised Facebook advertising feature called Conjunctive targeting (sometimes referred to as AND targeting) and show you how it can be used to improve the performance of your advertising campaigns.

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Shining the light on the new premier Facebook ads [INFOGRAPHIC]

Tuesday, September 23, 2014 Qwaya

This infographic is a guest post by Megan M. Ritter in which she shares the tech specs for the current state of affairs for creatives on Facebook. It is useful for anyone working with Facebook advertising, and particularly for those with a need to know all the ins and outs of the creative options Facebook offers.

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Finding your audience on Facebook [INFOGRAPHIC]

Tuesday, July 1, 2014 Sven Hamberg

Most advertisers know that Facebook offers some quite impressive targeting capabilities. What most don’t understand however is just how impressive these are. With around one fifth of the world’s population on Facebook the reach is massive to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane.

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Highlights from Facebook’s multi-device study

Thursday, April 24, 2014 Sven Hamberg

Facebook recently released a study digging into people’s behaviour over multiple devices, specifically investigating what role each device plays and how our relation to them differ. While I recommend you to read through the full study, here’s a breakdown of the highlights.

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Learn how to get max out of Facebook’s Optimized CPM

Tuesday, April 15, 2014 Sven Hamberg

I wrote a piece on the various Facebook bidding options a few months back and it seems like high time to revisit the topic. Specifically I’m going to share some official best practices for how to squeeze out the most out of Optimized CPM (oCPM) for Facebook pixel conversions, which has been an area generating quite a few grey hairs since its inception.

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