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Some keywords couldn’t be migrated to interests

In February 2104 Facebook made some changes to how interests are defined from a technical point of view. This change meant that all Qwaya targeting templates containing interests had to be translated in order not to be rendered obsolete.

During this process some old interests (known as “keywords”) could not be translated, resulting in them being removed from targeting templates they were part of.

Templates where one or more interests could not be translated show a warning, listing the interests that are no longer part of the template:

keyword-migration-warning

What do I need to do?

You don’t have to do anything as this warning message is only a heads up that your targeting template has changed. The message will disappear after you save your template.

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