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Qwaya conversion tracking

NB: Qwaya conversion tracking is no longer supported. The feature still exists and has a few users, but will not get any development time allocated in the case of issues.

Qwaya’s pixel tracking is designed to be used by marketers who are interested in one of the following use cases:

  • Server postback: If you have a setup where your tracking server can fire a pixel when a conversion occurs you can use Qwaya pixel tracking for this to get the conversion data into Qwaya. This solution can also be used if there is a conversion inside an application (not traditional web page). The application can then fire the pixel to get the conversion data into Qwaya.
  • Iframe tracking: Some third party tracking tools offer the ability to have an iframe fire a number of pixels upon a conversion. You can use Qwaya pixel tracking for this.

Step 1, Build your pixel URL in your 3rd party tracking system

The first step in implementing Qwaya’s conversion pixel is to build the pixel URL in your tracking system, for example Prosper202 or HasOffers.

In the context of your tracking system our pixel will be considered a third party tracking pixel and you should be able to find what variables you should use for these kind of pixels in the support documentation in your tracking system.

This is the format you should use:

  • http[s]://<adgroupid>&tr=<revenue>&ccy=<currency>&ti=<transaction_id>

where the angle bracket delimited parts (including the brackets) should be replaced with variables or hard coded values. Both http:// and https:// are supported.



Explanation of query params


An id, uniquely identifying the ad, must be included in the pixel url so that the conversion can be attributed to the correct ad. To facilitate this, this id needs to be included in the ad url as well as in the pixel url.

The adgroup_id has to be the Facebook adgroup id of the ad for which conversions should be tracked. You can include the adgroup id in the generated ad url, see the paragraph below, to allow your server or tracking software to pick it up.

tr (transaction revenue)

Revenue has to be in decimal format, for USD that would be <dollars>.<cent>

ccy (currency)

You need to use the same currency you have in your Facebook ad account. If you are using a currency other than the one in your ad account, you can put in the amount in your own currency but put the ad account currency as the currency and then treat it as your currency even though it says a different currency in the tool.

ti (transaction id)

The transaction id (“ti”) should be an id unique for the specific transaction, this is so we can weed out duplicates. If for instance the thank you page would be reloaded twice, firing the pixel twice, but the transaction id is the same both times, we will count only one conversion.

Step 2. Create the ad url in Qwaya.

Create your ads as usual in the Create Ads tab and set up your targeting in the Set targeting tab. In the Publish ads tab in the Generate ads pop-up click on Tracking Settings and select the Custom option.

Type in the Key you want to use, for example “adgroup_id” and select the Ad id variable from the drop-down list. If you want to add more keys you can do that, but in order for you to get the order data into Qwaya you need to select the Ad id.

Your third party tracking software or your landing page will then be able to pick up the ad id from the query parameter “adgroup_id”. The name of this query parameter, in this example “adgroup_id”, is dependent on your tracking system. If you are using HasOffers, you would typically use “aff_sub”.

Screen Shot 2014-09-25 at 19.07.46

Step 3. Look at the statistics in Qwaya.

To see the conversions in Qwaya please navigate to ‘My campaigns’. Select your campaign in the left hand sidebar. Click on Columns and select the Conversion tracking metrics. You can look at Order, Order value, CR (conversion rate) orders, Cost per Order.

QwayaConversionTrackingAdSet stats Aug 2014

Example from tracking provider HasOffers:

Build pixel url

You need to build the pixel url in your HasOffers account. This is the format you should use:




In this example the order value for a conversion is set to 49.99 USD, please change this value to your order value.

Our pixel is a 3rd party pixel. Here you can get more information on how to build the pixel in HasOffers:

Build ad url

In Qwaya you need to add the ad url. Add aff_sub as the Key in Tracking settings and select the Ad id value from the drop-down list.

Screen Shot 2014-09-25 at 19.09.40

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