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Publish Ads

In the ‘Publish Ads’ tab you will create your campaign, allocate budget, select bid type and set the max bid.

The work you have prepared and moved into the preview grid in the ‘Create Ads’ tab or summary grid in the ‘Set targeting’ tab, will be pulled into the publish tab when you click on the ‘Generate X ads’ button.

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Once you click on “Generate X ads” a pop up will appear where you configure your campaign settings.

In this section we will go through how to:

Create a new or select an existing campaign

With the new campaign structure a campaign contain one or multiple ad sets. Best practice is to setup one campaign for each of your marketing objective, e.g. one campaign for offsite clicks, one for page likes and another for mobile app installs.

Your old campaigns will be migrated to the new structure. Each migrated campaign will now contain one ad set with the same number of ads as before.

Select if you want to (1.) create a new campaign or (2.) publish your ad sets in an existing campaign

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1. Create a new campaign

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  1. Campaign name: Start by naming your campaign.
  2. Folder: You can create a folder for your campaign and your ad sets or choose to place them into an existing folder. The folders are great for creating structure in your ad account and organise your campaigns. The folders will only be visible in Qwaya.

The next step is to configure your ad sets.

If you have used our split by functionality and created multiple target groups you will automatically get one ad set per targeting. If you have created ads with different placement options you will also get one ad set per placement.

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  1. Ad set prefix: Here you will be asked to enter a ad set prefix. This prefix will be the first part of the ad set name. The ad set name will consist of the Ad set Prefix + the targeting name + placement option.
  2. Start date: If you don’t want your ad set to start right away, you can select a start day.
  3. End date: You can also select an end time for your ad set.
  4. Budget: You can select to set up a daily budget or a lifetime budget. The budget is the amount your are prepared to spend on your ad set per day or, if you select lifetime, during the whole time the ad set it active. The currency for the daily budget is set according to your ad account.
    Please note that this is not the budget for all ad sets together, it’s the budget for each ad set. If you want different budgets for the different targeting segments (ad sets) you can change this when the ad sets are published in the ‘My Campaigns’ tab.

2. Existing campaign

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  1. Existing campaign: Select the campaign you want to publish your ad sets and ads to from the list in the drop down menu.

The next step is to configure your ad sets.
When you select Existing Campaign you can only choose to create new ad sets. If you want to publish ads into an existing ad sets you can do that from the My Campaigns tab. Please learn more here.

One ad set per audience segment and placement
If you have used our split by functionality and created multiple target groups you can automatically get one ad set per targeting. If you have created ads with different placement options you can also get one ad set per placement.

PublishAdsExistingCampOneAdSetPerAudienceDec2014

  1. Ad set prefix: The Ad set prefix will be the first part of the Ad set name. The name will consist of the Ad set Prefix + the targeting name + placement.
  2. Start date: If you don’t want your ad set to start right away, you can select a start day.
  3. End date: You can also select an end time for your ad set.
  4. Budget: You can select to set up a daily budget or a lifetime budget. The budget is the amount your are prepared to spend on your ad set per day or, if you select lifetime, during the whole time the ad set it active. The currency for the daily budget is set according to your ad account.
    Please note that this is not the budget for all ad sets together, it’s the budget for each ad set. If you want different budgets for the different targeting segments (ad sets) you can change this when the ad sets are published in the ‘My Campaigns’ tab.

 

Optimization goals

You can select between multiple Optimization goals in Qwaya.

User guide - Bidding Section Table

 

You’ll be able to select between different optimization goals depending on what ad type you are creating.

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Please see “Optimization goals and Billing events” for more information.

Set up tracking

Click on the Tracking Settings tab to set up your tracking preferences.

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Publish your ads to Facebook

Once the ads are generated please make sure they look the way you expected and that the targeting is set as you expected.

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  1. Campaign name and campaign settings. These are the same for the whole campaign.
  2. Ad Set specific settings. You can see the different Ad set names, targeting, bid type and max bid.
  3. Thumbnails and previews of the ads in each ad set. In the example above you can see that each ad set has two ad variations.

When you are ready to publish your ads click on the ‘Publish Ads’ button to launch the campaign.

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At this point we release the ads to Facebook who will approve them before the campaign is set live. Make sure the ads follow the guidelines for advertising on Facebook to guarantee that Facebook approves them.

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