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If your goal is to increase the number of Page likes we recommend that you create Page like ads. Page like ads can be placed in the news feed on desktop and mobile devices and in the right-hand column on desktops.
1. Click on the Page for which you want to increase Page likes.
2. Select to create a Page like ad.
Save your page like ads as a creative template
When you are done adding the titles, body texts and images you can choose to save the creative as a template by clicking on the “Save as” button. A new window will open where you can create folders in which to save the template. Give the template and the folders names describing the content of the templates so you can identify them quickly. You will find your templates in the Use Template tab in the left hand sidebar in “Create Ads”
You can also skip saving the template. In this case click on the “Use” button when you are done adding titles, bodies and images. You will get prompted if you want to save the creative as a template again. If you chose “No” the creative content will not be saved for future use but you will have all the creative added to the Selected creative field in the main window.
Once you have generated the Facebook object creative you are ready for the next step. Go to “Set Targeting” to set up your targeting for the generated creatives. Read more about generating the targeting.
In the targeting pop-up select to target people that is Not Connected to your Page to avoid reaching people that have already liked your Page.
If you want to optimise for Page likes you would need to select the Optimization goal “Page likes”.