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FAQ User Guide

Get Started

How do I create news feed ads for my external website? What is Qwaya? What do I need to be able to use Qwaya? How do I sign up for Qwaya? How does the trial period work? What does “X ads per day” mean? Can I schedule a training session? How do I import my existing Facebook campaigns to Qwaya?

Plans & Billing

How do I change my credit card? Do I pay for clicks and impressions to Qwaya or to Facebook? How do I pay for Qwaya? How do I cancel my account? Can I switch plan? What is the difference between the pricing plans?

Manage account

I can’t see my page or app in Qwaya How do I reconnect my Facebook user account? How do I delete ads? How do I delete campaigns? How do I connect multiple Facebook user accounts? What is a Facebook business account, and how do I get one? What is the Facebook user id? What is the Ad account id? What is the difference between a Qwaya user and a Facebook user? How do I invite a colleague?

Create Ads

I can’t use Broad Category targeting How do I create news feed ads for my external website? What is an unpublished page post? I can’t see my templates How do I edit my templates? How do I create a mobile app install ad?

Conversion Tracking

What conversion metrics can I see in Qwaya? Will Qwaya create an unique URL for each ad? I can’t see my stats from Google Analytics in Qwaya How do I set up conversion tracking?

Bidding & Budgeting

How do I set bid type and bid? What is CPA bidding? How do I change the Daily Budget on my campaign? Can I set a lifetime budget? How do I change bid on my ads? What is Optimized CPM?

Ads Delivery

How do I know if my ads are published or not? My ads are active but they don’t get impressions. Only a few ads in my campaign get impressions

Reporting

How do I look at one ad set at a time? I can’t see the Manage Ads tab What is the Ad account id? What is the Adgroup id? What is the Ad Set id? My statistics are different in Qwaya and Facebook Can I create my own canned report? How can I identify what action has occurred?

Facebook conversion tracking

Facebook has a simple pixel tracking solution where you generate a pixel and paste it on your “Thank you” page or wherever you want the pixel to fire.

You create the pixel in the Facebook ads manager, and you can learn how in the Facebook help center.

When generation the pixel code, you will give it a name and label it with any of Facebook’s predefined labels (checkout, registration, etc).

Create your ads with the Facebook pixel in Qwaya

1. Create your ad creatives or select an existing ad creative template in the ‘Create Ads’ tab.

2. Go to ‘Set targeting’. Create a new targeting or use an existing targeting template.

3. Go to ‘Publish Ads’ and click on ‘Generate X ads’. The campaign settings pop-up will open. In the Tracking option box you will be able to select what pixel you want to use for your campaign. You are able to select multiple pixels for the same campaign.

SetFBPixelPublsihAdsOct2013

4. Click ‘Generate X ads’ in order to review your ads.

5. Click ‘Publish X ads’ in order to publish your ads to Facebook.

See the Facebook conversion data in Qwaya

1. Go to ‘My campaigns’.

2. Select your campaign in the left hand sidebar.

3. Go to ‘Columns’ and ‘Facebook conversions’. Here you can select between all the different Facebook conversions.

ShowFacebookConversionDataMarch2014

 

Add or change Facebook pixel

1. Navigate to ‘My Campaigns’ and select to the ‘Ads’ view.

2. Select the ads you want to add the Facebook pixel on.

3. Click on ‘Tracking’ in the bottom toolbar and select the pixel you want to use.

4. Click on ‘Update’ to send the changes to Facebook.

AddFBPixelOnPublishedAdsMarch2014

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