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Drive traffic to your Apps

With Qwaya you create ads for your Mobile Apps and your Desktop Apps. You can select to create both Install ads and Engagement ads.

Create Mobile App install ads

Navigate to the Create Ads tab and select to create a Mobile App ad.CreateMobileApp Ads Step 1 July 2014In the Mobile app pop-up you can fill-out your ad preferences.

Create Mobile App install ads Step 2 July 2014

1. Select to create a Mobile App Install ad.
2. In the drop down you can select what app you want to promote. When you have selected an app you will see the destination URL below.
3. Select the call to action button you prefer.
4. Select the Page that will be the sender of the ad. If you want to create a Page for your App you can do that from the App Details page on Facebook. The Page name will not be visible for Mobile App Install ads.
5. Enter the app message, you can enter multiple messages if you want to create ad variations. Limit your messages to 90 characters to make sure your message is not truncated.
6. Add images to your ad. The recommended size is 1200×627 px with an image aspect ratio of 1.91:1. If the uploaded image is smaller than 1200×627 px, then it will render as 100×100 px. Please note that Ads in News Feed may not include images comprised of more than 20% text.
7. Decide where on Facebook you want your ads to be shown. Mobile App install ads could only be shown on Mobile devices.
8. Click Create to see your ads.

At the moment you can not save your App ad creatives as templates, only create them. We are working on a template functionality for this ad format as well and it will be released shortly.

Mobile App Install ads will look like this when they published to Facebook:
MobileApp Install Ad NF Mobile

Create Desktop App install ads

Navigate to the Create Ads tab and select to create a Desktop App ad.CreateDesktopApp Step 1 July 2014In the Desktop App pop-up you can fill-out your ad preferences.

Create DesktopApp Install Step2 July 2014

1. Select to create a Desktop App Install ad.
2. In the drop down you can select what app you want to promote. When you have selected an app you will see the destination URL below.
3. Select the call to action button you prefer.
4. Select the Page that will be the sender of the ad. If you want to create a Page for your App you can do that from the App Details page on Facebook.
5. Enter the app message, you can enter multiple messages if you want to create ad variations. Limit your messages to 90 characters to make sure your message is not truncated.
6. Add images to your ad. The recommended size is 1200×627 px with an image aspect ratio of 1.91:1. If the uploaded image is smaller than 470×246 px px, then it will render as 100×100 px. Please note that Ads in News Feed may not include images comprised of more than 20% text.
7. Decide where on Facebook you want your ads to be shown. For Desktop App ads the default setting is Desktop news feed and Desktop right-hand column.
8. Click Create to see your ads.

At the moment you can not save your App ad creatives as templates, only create them. We are working on a template functionality for this ad format as well and it will be released shortly.

Desktop App Install ads that are placed in the news feed will look like this when they are published to Facebook:
DesktopAppAd NF

Desktop App Install ads that are placed in the right hand column will look like this when they are published to Facebook:
DesktopAppAd RHC Large

Create a Page for your App

If you don’t have a Page for your App you can create one from your App details page on Facebook. Click on your App and go to App Details in the left hand sidebar. In the Contact Info section you can select to create an App Page.FB App Details page July 2014
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