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Ads to increase Page post engagement

If you want to increase page post engagement the recommended ad types to use are Page post ads (on Facebook called promoted posts or boosted posts) and Unpublished Page post Photo ads. Below you can find detailed description on how to create them in Qwaya.

Page post ads

With page post ads you can promote the content you have on your Facebook page. You will be able to promote both your published and unpublished page posts.

Create Page post ads Jan 2015

Select if you want to select a specific page post or if you want to search for the page post by Page post id.  Since your posts are already created you will not be able to modify them, only select the post(s) you want to promote.

Placement

Select where on Facebook you want your Page Post ad to be shown.

Click on “Create” in order to generate your page post ad.

Once you have generated the page post ad you are ready for the next step. Go to “Set Targeting” to set up your targeting for the generated creatives. Read more about generating the targeting.

Unpublished page post Photo ads

Select the Unpublished Page post Photo ad option in Qwaya.

Unpublished page post Photo ad Jan2015

Add post texts

Type in the post texts you want. You can add multiple texts to test what works bests. In the example above I have added two texts. To get line breaks, please typ press down shift and return.

The recommend number of characters for the post text depends on which placement you choose.

  • Mobile News feed: 110 characters
  • Desktop News feed: 500 characters
  • Right hand column: 90 characters
  • All placements: 90 characters

Add images

You can add multiple images to your template. In the example above I have added three different images. Qwaya will create one ad for each combination of the post texts and images, in this case I will get six different ads. Don’t forget that your images can’t contain more than 20% text, here you can test your images.

Your post will look different depending on where it shows on Facebook. It may also display differently if you use a smaller than recommended image size. The recommended image width is 1200 pixels

MOBILE NEWS FEED

  • On mobile devices with a screen size of 1136 x 640 pixels:
  • Image displays as: Up to 626 pixels wide, 840 pixels tall
  • Recommended image ratio: 4:3

DESKTOP NEWS FEED

  • Image displays as: Up to 470 pixels wide, 470 pixels tall
  • Recommended image ratio: 4:3

RIGHT COLUMN

  • Image displays as: 254 x 133 pixels
  • Required image ratio for right column: 1.9:1

Placement

Select where on Facebook you want your Page Post ad to be shown.

Save your unpublished page post ads as a creative template

When you are done adding your post texts and images you can choose to save the creative as a template by clicking on the “Save as” button. A new window will open where you can create folders in which to save the template. Give the template and the folders names describing the content of the templates so you can identify them quickly. You will find your templates in the ‘Use Template’ tab in the left hand sidebar in “Create Ads”

You can also skip saving the template. In this case click on the “Create” button when you are done adding titles, bodies and images. If you chose to not save the ad creative as a template the content will not be saved for future use but you will have all the creative added to the Preview creative field in the main window.

Once you have generated the unpublished page post Photo ads creative you are ready for the next step. Go to “Set Targeting” to set up your targeting for the generated creatives. Read more about generating the targeting.

Select Optimization goal and Billing event

In the Publish ads tab you can set up the optimization goal and billing event. If you create a Link ad you could for example select Optimization goal Link clicks, pay for impressions and set a custom max bid.
Screen Shot 2015-09-11 at 14.59.07

Bid your true value
You can either set a Custom max bid or choose Automatic. If you decide to choose Automatic, Facebook will adjust the bids to try and give you as many optimization goals as possible based on your budget. If you choose Custom max bid, you’ll be able to manually set the maximum value that you place on that action.

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