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FAQ User Guide

Get Started

How do I create news feed ads for my external website? What is Qwaya? What do I need to be able to use Qwaya? How do I sign up for Qwaya? How does the trial period work? Can I schedule a training session? How do I import my existing Facebook campaigns to Qwaya?

Plans & Billing

How do I change my credit card? Do I pay for clicks and impressions to Qwaya or to Facebook? How do I pay for Qwaya? How do I cancel my account? Can I switch plan? What is the difference between the pricing plans?

Manage account

Can I edit targeting on existing ad sets? How do I delete campaigns I can’t see my page or app in Qwaya How do I reconnect my Facebook user account? How do I delete ads? How do I delete ad sets? How do I connect multiple Facebook user accounts? What is a Facebook business account, and how do I get one? What is the Facebook user id? What is the Ad account id?

Create Ads

I can’t use Broad Category targeting How do I set up objectives in Qwaya? How do I set up Multi product ads in Qwaya? How do I create news feed ads for my external website? What is an unpublished page post? I can’t see my templates How do I edit my templates? How do I create a mobile app install ad?

Conversion Tracking

What conversion metrics can I see in Qwaya? Will Qwaya create an unique URL for each ad? I can’t see my stats from Google Analytics in Qwaya How do I set up conversion tracking?

Bidding & Budgeting

How do I set bid type and bid? What is CPA bidding? How do I change the Daily Budget on my campaign? Can I set a lifetime budget? How do I change bid on my ads? What is Optimized CPM?

Ads Delivery

How do I know if my ads are published or not? My ads are active but they don’t get impressions. Only a few ads in my ad set get impressions


How do I look at one ad set at a time? I can’t see the Manage Ads tab What is the Ad account id? What is the Adgroup id? What is the Ad Set id? My statistics are different in Qwaya and Facebook Can I create my own canned report? How can I identify what action has occurred?

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