Domain stories on Facebook are used to promote external websites (i.e. not your fan page.) They highlight peoples’ interactions on your website and promote this to their friends.
This type of sponsored story can be used when someone shares content from your website by clicking the share button, likes it, or even copies the web address of your site/page and pastes it in the Facebook status field. When someone does any of these actions, you can connect it to a domain story to increase visibility.
Normally when people like or share a piece of content from your website, it appears in their friends’ feeds. But the post is quickly pushed down, especially when people have many friends and receives a lot of updates.
However, if you create a domain story, this action will appear in the right-hand sidebar and the chance of fans’ friends seeing the interaction increases a lot. It means that you are able to drive more traffic back to your website.
When the domain story is created, the ad will show how many have liked it, how many have commented, and perhaps most importantly, there is a share button which makes it possible to easily share it over and over again. In other words, a domain story can go viral and spread from Facebook user to Facebook user.
If you want to not only promote your fan page but also your own website, a domain story is the perfect solution. Just remember to incorporate “the like box” on your website and also share and like buttons on all your important content pieces.
This work will bridge the gap between your site and your Facebook page to make it one entity.
However, this is just one of many advertising options you have on Facebook, go to our Marketplace Ads Section to see the rest.