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Will Qwaya create an unique URL for each ad?

If you use Google Analytics:

If the box "Add Google Analytics to all my ads" is selected in "Publish" every ad will get a unique URL when it is published. To see the URL go to "Ads", select the ad you want to see and click on "creatives" in the bottom tool bar. In the Destination URL field you will see the unique URL.
 
For you information you should now that the UTM content we send to Google analytic is as follows below.

utm_campaign = Campaign name
utm_content = Ad name (title of ad + date of publishing + #counter of ads published today)
utm_medium = cpc/cpm (type of bidding used)
utm_source = facebook (traffic source)
utm_term = Targeting country and age

You can always allocate what ad generated what sale in the “Ads” section.

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If you don't use Google Analytics:

If you don't use Google Analytics you can add these variables to the URL:

•    ${id} - This tag will add the adgroup id to your URL. The adgroup id is the same id as you get in Facebook. 
•    ${adgroup} - This tag will add the adgroup name to your URL. The Ad name is the title of ad + date of publishing + #counter of ads published today.

Example: http://www.example.com/?id=${id}&name=${adgroup}

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