Creating and making Facebook ads is a quite straightforward process, and if you use a tool such as Qwaya which is more intuitive compared to Facebook’s own interface, you will be able to promote your page or business without much prior knowledge about online marketing.
You start with deciding what type of ad you want to run. If you go with the simplest of all marketplace ads – the external website ad – you start with deciding what image, title and body text you want to include in your ad.
After that, you decide what demographics you’d like to target based on gender, age, location, interests and so on. Here you can choose a broad audience but also be very specific in your targeting.
When your ad is completed and you know which demographics you’d like to approach, you choose a max bid: How much you’re willing to pay for impressions or clicks on Facebook.
After that you’re done and can submit your ad and when it has passed Facebook’s approval process it goes live on the site.
For an in-depth guide to ad creation, targeting and optimization, click here.
If you’d like to know more about the costs involved and effective bidding strategies, click here.