Advertising on Facebook

Facebook has an incredible reach. Across the globe there are more than 1 billion active users and a majority of these people log in several times per day and spend a lot of time on the network. For someone planning to advertise on Facebook the situation couldn’t be better. Everyone is there.


However, the massive reach isn’t what makes Facebook a unique advertising platform, it’s rather the opportunity to approach exactly the people you want – your target group, your audience.

Since Facebook users fill in a lot of information about themselves – starting with basic information like where they live, their gender and their age etc. – an advertiser can be quite specific when deciding who to buy Facebook ads for.

But a user carries much more information than that.

He/she likes different pages, has different interests and is part of a network of friends, all of which is vital information when you’re planning to advertise on this social network.

This information allows a Facebook advertiser to target exactly the right people and advertise the product or service to the right demographics. And the best Facebook ads always have a well thought-out plan starting with the design of the ad, via which demographics to approach, to the best way to analyze and take care of the traffic once people start clicking through on the ad.

In this Facebook ads guide we will go through what you need to know to succeed in advertising on Facebook. We will guide you through best practices when it comes to images and copy, how to target different demographics and how to track and analyze the results.

Help for Facebook Advertisers

With our tool – Qwaya – every step of this process becomes a lot easier.

Qwaya helps you to easily create several ads and test them against each other to see which ones have the highest performance, it allows you to save the material – images and text – to be tweaked and reused later on, and the stats features give you the opportunity to properly analyze the results to see where you can improve the ads to preform even better.

Furthermore, once you have created the Facebook ads through Qwaya you will be able to use our scheduling and rules features.



The scheduling feature helps you decide what hour or what day of the week you want your Facebook ads to be seen. In many cases you might want to schedule the ads not be shown during weekends, or in the middle of the night. Example, if you are selling children toys online and hence targeting young parents, you might want to skip running the ads in the middle of the night when the target audience most probably is sleeping. 



The rules feature is made to help you control your daily costs as well as to make sure you are not spending the money on the wrong Facebook ads. You can easily set up rules that will help you pausing ads if they are generating low CTRs or high CPCs.

Our goal is to give you all the knowledge you need for successful Facebook advertising and the tools to make it become reality. 


Best Facebook Ads – Further Reading

Facebook Marketing Strategy: Here we go through the entire process of creating, publishing and analyzing your Facebook ads. We describe how to segment the target audience in an efficient way and how to use the results and statistics to further improve the ad performance.

Create Facebook Ads – Image, Title and Ad Text: What works on Facebook? What does a good ad image look like and how do you write copy that captures your audience? In this section we go through best practice when creating a Facebook ad.

Checklist to a Successful Facebook Campaign: If you want to make sure you have everything planned before launching your Facebook campaign, use this checklist. Print it out, make notes in it and bring it to the meeting if you want to present your work. When you can tick all boxes, you are ready to start advertising.

Guide to Facebook Ads: What are the different advertising options when you run Facebook ads? In fact, there are quite a few of them. We take a deeper look at the ad types and try to explain the details of each one of them.

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