Over the past few weeks I’ve seen a Facebook Ad Campaign achieve a ~400% ROI for a client in the music industry. Every £200 we spend, we drive £1000 worth of signups. Needless to say, I firmly believe in their effectiveness.
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A scientific approach to Facebook advertising
It is a truism that in business there are fundamentally two ways to increase profit; cut costs or improve sales. I consider the rest simply smoke blowing, or at best an indirect route to the same goals. Together these two objectives comprise any business case.
Here is the perfect Facebook post [INFOGRAPHIC]
Sven Hamberg
Product Manager
Creating purposeful and effective marketing messages is both art and science, and anyone who’s worked with it professionally knows it’s not an easy task. The part that is science can by its nature be formalised and this is precisely what Salesforce did last year on the topic of Facebook posts.
Advertising with multiple Facebook user accounts
Sven Hamberg
Product Manager
Many professional Facebook advertisers handle more than one Facebook user account. This can be practical when dealing with clients and their respective ad accounts and Facebook entities (Pages, Apps, Events). It does however easily get confusing when figuring out which Facebook user account has rights to do what.
Ensuring Facebook users find your fish
Sven Hamberg
Product Manager
Most companies using Facebook for marketing have a website where they make their money. Be it companies in ecommerce, software as a service, insurance – they all have in common that they’re looking to attract high value visitors. In this blog post I’ll write about the mechanics behind how to make this happen.
Why we value engagement on Facebook
Sven Hamberg
Product Manager
In discussions on Facebook marketing, engagement is a word thrown around quite a lot. It’s almost like if engagement is the higher objective. It’s not. Engagement is a means to an end, and in this blog post I will discuss how engagement relates to brand awareness. I’ll also share some results for how this has worked out for Qwaya.
What is Facebook advertising?
Sven Hamberg
Product Manager
This question might seem a bit odd at first. An ad is an ad, right? Well, the way Facebook’s ad offering is structured, the border between paid, owned and earned media becomes a bit blurred.
A Facebook ad is one of two things
Sven Hamberg
Product Manager
It almost feels like Facebook keeps adding new ad types by the week, and keeping up with them all easily becomes confusing and frustrating. This is a shame, since it’s actually quite simple if taking a step back.
Facebook on mobile [INFOGRAPHIC]
Sven Hamberg
Product Manager
It’s time to start taking Facebook on mobile seriously. The whole world is moving to experiencing the web via mobile devices, and how people use Facebook is no different. This infographic hopefully provides enough reasons to why you should start thinking about Facebook from a mobile perspective – and how this shift affects your business.
Decide where to show your Facebook ads with Placements
Daniel Bromberg
Marketing Director
Facebook advertising is developing constantly. You can now decide for yourself where you wish to show certain ads to users. To be more specific, where you wish to show your sponsored stories and page posts ads. This feature goes under the illustrative name “Placements”.
Why you should let your Facebook fans leave you
Sven Hamberg
Product Manager
In a few recent posts I’ve been writing about how I think about a Facebook fan base, specifically why people should follow you on Facebook and two posts about how to get the right followers. In this short post I’d like to encourage you to let some of your fans leave you, as a follow up to the previous posts.
How to get the right followers on Facebook (part 1)
Sven Hamberg
Product Manager
In a recent blog post I wrote about what companies can do to attract followers on Facebook. I stressed the point of thinking about why you’re on Facebook in the first place, which in turn determines how to handle your Facebook presence. Provided that you’ve got all that covered, a good next step is to figure out how to get the right people to like your Facebook page.
Page post ads checklist [INFOGRAPHIC]
Sven Hamberg
Product Manager
We’re happy to release our first homemade infographic! We’ve put it together in order to help you create Page posts that translate well into Page post ads, and is essentially a checklist for you to run through when creating Page posts that you might want to sponsor. Enjoy!
A Quick Heads Up On Optimized CPM
Sven Hamberg
Product Manager
In July we released the Optimized CPM feature in Qwaya. As described in the blog post announcing this functionality the idea is to help advertisers reach the goals they have with their advertising. With this short post we’d like to share a few insights of our own in regards to oCPM.
Why Should People Follow Me On Facebook?
Sven Hamberg
Product Manager
This post was originally an answer to the question “How can I get more people to like my Facebook Fan Page?” on Quora. Hopefully this is relevant to many of our customers so we thought we’d share it with you here as well!
Split more!
Sven Hamberg
Product Manager
We recently released the possibility to split your targeting profiles based on country, language, age and gender. You can use your split to create multiple campaigns simultaneously, in order to avoid having the Facebook optimization algorithm stepping in and deciding which ad in your campaign is the best. By keeping your targeting profiles in separate campaigns you retain the control of your optimization work.
Infographic from Facebook
Daniel Bromberg
Marketing Director
Facebook recently released their own infographic explaining how they interpret their own advertising eco system. We are happy to share it with you – It covers pretty much everything related to Facebook advertising and should give you a good idea of all the amazing opportunities there are with Facebook advertising in general.
What really works on Facebook? Tag to find out!
Sven Hamberg
Product Manager
Since the early days of online marketing, the value – and importance – of measuring all activities have been widely recognized. To a large extent this is the foundation for the success of Google, as advertisers were given the opportunity to value their investment in hard metrics such as sales. Enter social media marketing, and for some strange reason, this seems to have been forgotten. Why should you not take the same approach in your social media activities?
FB Advertising Is like Choosing Where to Eat
Daniel Bromberg
Marketing Director
When you go out to dinner how do you pick restaurant?
Here are three alternatives:
- You just head down to the city center to look for someone holding a sign that says “All You Can Eat Buffet $9.99”.
- You read restaurant reviews in the paper…
How to sell 3000 wine bottles in less than a day (or exactly 16 hours)
Sven Hamberg
Product Manager
Our experience tells us that the best performing ads on Facebook are those featuring a specific deal with a clear call to action, a carefully chosen image and a narrow targeting profile. Though it sounds obvious, creating campaigns that meet these demands can be quite hard. Narrow targeting in particular is made all the more difficult because many small audiences simply don’t drive large enough volumes.