Many professional Facebook advertisers handle more than one Facebook user account. This can be practical when dealing with clients and their respective ad accounts and Facebook entities (Pages, Apps, Events). It does however easily get confusing when figuring out which Facebook user account has rights to do what.
With Placements, advertisers can choose where on Facebook to show their ads. For obvious reasons this opens up a few questions in regards to where ads perform best. We’ve conducted a small study, benchmarking delivery of page post ads in the News feed on desktop with News feed on mobile.
Facebook advertising is developing constantly. You can now decide for yourself where you wish to show certain ads to users. To be more specific, where you wish to show your sponsored stories and page posts ads. This feature goes under the illustrative name “Placements”.
This is the second and last post about how to get the right followers for your Facebook page. The first post covered why this is important, and how to attract the core of your fans. In this post I’ll discuss how to define and attract your potentials.
During the summer months we have focused on improving the performance and usability of Qwaya. In this post you can find some of the key features we have released lately to improve the Qwaya experience.
Facebook advertising is tricky. The moment you believe you have understood what kind of ads really work for you, something changes and your ads suddenly begins to underperform again. This is often due to ad fatigue, and it means your ads have become tired.
We recently released the possibility to split your targeting profiles based on country, language, age and gender. You can use your split to create multiple campaigns simultaneously, in order to avoid having the Facebook optimization algorithm stepping in and deciding which ad in your campaign is the best. By keeping your targeting profiles in separate campaigns you retain the control of your optimization work.
Since the early days of online marketing, the value – and importance – of measuring all activities have been widely recognized. To a large extent this is the foundation for the success of Google, as advertisers were given the opportunity to value their investment in hard metrics such as sales. Enter social media marketing, and for some strange reason, this seems to have been forgotten. Why should you not take the same approach in your social media activities?
Campaign splitting – the holy grail for lazy people
If you are somewhat lazy, or if you are doing a lot of heavy Facebook advertising with many different targeting groups – then this newly launched feature is a fantastic gift to you from the Qwaya team. Congrats!
The campaign splitting feature allows you to create individual Facebook campaigns automatically, based on your targeting preferences.[...]
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It is well known that knowing your past also helps you succeed in the future. That is why we have released our “Automation log” feature in our campaigns tab.
This feature helps all of you who have set up scheduling and ad rotation on your campaigns through Qwaya. Each time the campaign is paused, played or rotated, you will find it stated in the campaigns tab in the bottom pane under the Automation log section.[...]
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Facebook knows a lot about its users. Not only what they like, but also their propensity to click on ads, install apps, like a page etc. Facebook has taken advantage of this knowledge in its latest feature; oCPM.
oCPM stands for Optimized CPM and is a new bid type. This bid type enables you to choose an objective for your advertising and Facebook will optimize your ads delivery to meet these objectives.[...]
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Facebook was invented by a student to help university and college students share and exchange profiles and to build a network for students to interact easier. Today we all know that Facebook grew to become something much larger. Its reach today is far beyond college students. However, it still has the classic “student” segment available for advertisers. And now it has become even more accurate and sophisticated.
Now you can select to target students or [...]
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Now you are able to use Broad Categories together with Precise Interests. There is an “AND” relation between the two, which means that you will exclude people when using them together. Therefore the estimated reach will decrease since the people you target will have to be part of two different segmentations at the same time.
Using Broad Category targeting you will target people who have included information relevant to this category in their profiles. If [...]
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This week we have taken one more step in improving the performance of Qwaya. We also made some changes in the interface in order to enhance usability.
Our performance improvements are based on the very logic of how we collect all the data about your campaigns from the Facebook advertising API. And not only that, we are also choosing what to collect and when, in a smarter way.[...]
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When you go out to dinner how do you pick restaurant?
Here are three alternatives:
- You just head down to the city center to look for someone holding a sign that says “All You Can Eat Buffet $9.99”.
- You read restaurant reviews in the paper…
We continue to add information and help material for our users in our resource center.
Our latest addition to our resource center is the Quick start guide. Our quick start guide is a slide show showing how to use Qwaya. This format allows you to quickly browse through all the major sections of the tool and its features and usability. If you follow the slide show from A-Z you will also be able to understand [...]
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Having problems combating ad fatigue? No need to worry further! We just released our ad rotation feature to help you combat ad fatigue. [...]
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Are you one of those who wake up in the middle of the night afraid that your Facebook campaigns have spent your entire budget too quickly?
Well then, we have introduced a solution for you. Our latest feature will help you in automating the pausing of campaigns and ads depending on your preferences. No more sleepless nights since you can rest assure the campaigns will be automatically paused once they hit certain criteria you have [...]
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NOTE: This feature is only available for basic and premium users.
Our latest features means less work for you. Never again will you need to remember to pause or activate campaigns in the future. Our latest scheduling feature will instead allow you to focus on other more cost effective activities in your Facebook marketing. With our scheduling feature you can set up exactly when your ads should be paused and activated again automatically.
Find our [...]
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Our experience tells us that the best performing ads on Facebook are those featuring a specific deal with a clear call to action, a carefully chosen image and a narrow targeting profile. Though it sounds obvious, creating campaigns that meet these demands can be quite hard. Narrow targeting in particular is made all the more difficult because many small audiences simply don’t drive large enough volumes.
