Most advertisers know that Facebook offers some quite impressive targeting capabilities. What most don’t understand however is just how impressive these are. With around one fifth of the world’s population on Facebook the reach is massive to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane.
I like to think of Facebook not as a “social advertising platform”, but rather as the world’s largest media channel married to the world’s largest survey. Because that’s really what we’re talking about here.
In this infographic we’ve outlined all the options you currently have when building a target audience on Facebook. Hopefully it can help shed some light on the opportunity that awaits when trying to reach the people that really matter to your business.
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