Having problems combating ad fatigue? No need to worry further! We just released our ad rotation feature to help you combat ad fatigue.
What is ad fatigue?
One of the most common problems in online marketing in general and in Facebook marketing in particular is ad fatigue. The phenomenon ad fatigue can cause huge decreases in CTR and consequently increases in bid prices.
Basically the ad fatigue phenomenon means that people who surfs the web and sees the same ads many times tend to get less receptive to the ads over time. For each time the user sees the ad the less effect the ad will have upon the potential clicker. This means that the ad gets “tired” and losses traction.
Many say that ad fatigue in Facebook advertising is especially problematic since Facebook will punish ads with low CTR harder than in many other online market places.
Our solution to you
With our ad rotation engine you can easily set up an automated rotation of all the ads you have in each campaign. You can set up how often you want to rotate the ads and how many of the ads you want to rotate each time. This means that you no longer need to pause and play ads manually to make sure you decrease the risk of ad fatigue. Let our tool do the work for you instead!
You will find the ad rotation feature in our campaign section (1). In order to activate the feature you need to select one campaign (2).
Once you selected a campaign the ad rotation button in the bottom pane is activated. Simply click on the button to set up the ad rotation for the selected campaign (3).
At Qwaya we are constantly generating solutions for you to automate and ease your manual work in your Facebook advertising. Our focus is to generate a tool that lets you focus on your business goals instead of wasting time on manual work. Ad rotation is definitely a great way to save you time and effort.