Over the past few weeks I’ve seen a Facebook Ad Campaign achieve a ~400% ROI for a client in the music industry. Every £200 we spend, we drive £1000 worth of signups. Needless to say, I firmly believe in their effectiveness.
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A scientific approach to Facebook advertising
It is a truism that in business there are fundamentally two ways to increase profit; cut costs or improve sales. I consider the rest simply smoke blowing, or at best an indirect route to the same goals. Together these two objectives comprise any business case.
April
Here is the perfect Facebook post [INFOGRAPHIC]
Sven Hamberg
Product Manager
Creating purposeful and effective marketing messages is both art and science, and anyone who’s worked with it professionally knows it’s not an easy task. The part that is science can by its nature be formalised and this is precisely what Salesforce did last year on the topic of Facebook posts.
Advertising with multiple Facebook user accounts
Sven Hamberg
Product Manager
Many professional Facebook advertisers handle more than one Facebook user account. This can be practical when dealing with clients and their respective ad accounts and Facebook entities (Pages, Apps, Events). It does however easily get confusing when figuring out which Facebook user account has rights to do what.
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