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TechCrunch article

"Qwaya is opening up
Facebook advertising
to a much larger market
of advertisers"

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The tour

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Qwaya at a glance

Optimize campaigns

  • Schedule your campaign running times
  • Automate campaigns with rules
  • Google analytics plug'n play

Boost productivity

  • Easily create new Facebook ad variations
  • Save your work in templates
  • Organize ad campaigns with folders

Everything in one place

Connect everything from Facebook

Collect all your Facebook assets in Qwaya by connecting multiple Facebook user accounts. All your ad accounts, Pages, Apps and Events in one place.

Google analytics plug ’n play

Use your goals from Google Analytics to track campaign and ad performance on any KPI - Goals, Conversions, Transactions, Revenue. You choose.

No tech skills needed. Simply add your Google Analytics credentials to Qwaya and you're all set. Great way of comparing Facebook campaign performance to other channels.

Multiple Qwaya users, multiple Facebook ad accounts and multiple Facebook entities

Easy ad creation

A/B test multiple Facebook audience segments

Find your audience sweet spot by auto splitting targeting in granular segments and get a side by side comparison. You can split your audience in multiple segments based on any targeting criteria.

Qwaya Facebook ads tool provides instant integration with Google Analytics

A/B test multiple ad variations

Find out which combination of text and image make up the best performing ad, and save lots of time by generating all possible ad variations of in one go. Qwaya gives you the ability to test all sorts of ad types and placements, including News feed ads for your website and Mobile app install ads.

Multiple Qwaya users, multiple Facebook ad accounts and multiple Facebook entities

Efficient campaign management

Qwaya is built by people with real experience from digital advertising and our mission is to refine that experience into the most powerful yet intuitive Facebook ads tool available. It should be no surprise that the productivity enhancing aspects of Qwaya are highly valued by our customers - especially by those accustomed to the Facebook ad manager and Power Editor.

Optimize your Facebook advertising workflow with templates

Save ads and target audiences in templates to streamline your workflow. This way you don’t have to do the same thing over and over again.

Multiple Qwaya users, multiple Facebook ad accounts and multiple Facebook entities

Structure your work in Folders

Place campaigns and templates in dedicated folders to get a structured overview. Saves a lot of time when you need to keep campaigns separated for different markets or product categories etc - or just want to keep the clutter away to focus on one Facebook ads campaign at at time.

Multiple Qwaya users, multiple Facebook ad accounts and multiple Facebook entities

Graphical reporting

Get a quick overview of your campaign performance and spot trends early to optimize return. Easily drill down from campaign to ad level graphs to identify winning and losing marketing message and target audience combinations.

Qwaya Facebook ads tool provides instant integration with Google Analytics

Powerful automation

Run at specific times with dayparting

Increase ROI by scheduling your campaigns to run on certain days of week or time of day. Run your ads when your campaigns are most likely to generate the response you’re looking for.

Multiple Qwaya users, multiple Facebook ad accounts and multiple Facebook entities

Automatically pause ad spend with rules

Set rules for your campaigns to stop if certain criterias are met.
For example: Pause the campaign if CPC exceeds $1.

Multiple Qwaya users, multiple Facebook ad accounts and multiple Facebook entities

Keep your campaigns alive with ad rotation

Make sure your best performing ads are played (These are not necessarily the ones chosen by FB’s algorithm) by rotating the variations you specify. Let Qwaya work when you don’t.

Qwaya Facebook ads tool provides instant integration with Google Analytics

Intuitive team collaboration

Invite colleagues to your Qwaya account

For Agencies and many other businesses advertising is a team effort. Our team plans let you invite everyone who's involved.

Multiple Qwaya users, multiple Facebook ad accounts and multiple Facebook entities

Share work with your team

Share ads and audience targetings across one Qwaya account. All team members can contribute and reuse work done by others. All users gets the same view of campaign folders and reporting interface.

Multiple Qwaya users, multiple Facebook ad accounts and multiple Facebook entities

Who's Qwaya for?

Companies who use Facebook marketing and Facebook advertising to drive business, through direct response or branding, are constantly looking to improve ROI and productivity - which is precisely the purpose of Qwaya.

If you, just like most of our customers, used to depend on Facebook ads manager or Facebook power editor you will know what we are talking about. If you're sophisticated enough to have started looking for alternatives to the free tools from Facebook but don't think the enterprise solutions are worth the money, well, give us a try!

Read more about Facebook advertising!

Advertising on Facebook

We go through best practices in Facebook advertising. Learn how to create and design ads that attract clicks and how to make them perform well through segmentation and optimization. We provide a complete list of advertising options on Facebook.


Advertising costs

Learn more about the costs associated with advertising on Facebook and how much you have to spend to be effective with social media advertising. We go into depths about how much Facebook Ads cost to run and how to optimize your spend.

Facebook for business

Facebook advertising should be a part of the social medial marketing plan for every small business. Read about what other small business have done to successfully market themselves on Facebook and how Qwaya can help streamline your social marketing campaigns.

Try Qwaya for free. 30 days free trial on all plans! See plans and pricing

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